Founded in Florence in 1860 as a workshop, shop and school of watch-making, for many decades Panerai supplied the Italian Navy in general, and its specialist diving corps in particular, with precision instruments.

The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.

Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.

The Latest News & Events

Panerai Protection Of Intellectual Property Assets

Renowned for its iconic design and craftsmanship, the Florentine luxury watchmaker Panerai announces the favourable court decision against a third party which was manufacturing and distributing counterfeit Panerai watches. The court’s decision in favour of Panerai, is illustrative of the Maison’s consistent drive to protect the intellectual property of its watches as well as to support the brand equity.

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