Panerai Continues Its Ecological Odyssey with New eSteel Models at Watches & Wonders 2022
The catastrophic and devastating effects of global climate change and pollution are pervasive. Thus, sustainability is no longer a niche issue but an omnipresent trend that has made its way into the watch world. Enter: Panerai and its extended collection of Submersible QuarantaQuattro eSteel timepieces.
It should come as no surprise that Panerai, with its long history of watches specifically for life at sea, has been one of the first watch brands (along with Oris and Maurice Lacroix) to commit to truly sustainable watchmaking.
According to some recent studies, shoppers today appreciate sustainable retail products, even if that means higher price points. As profound environmental challenges demand solutions, attention turns to practices that reduce businesses’ environmental footprints. For Panerai, a brand often associated with Earth’s oceans and seas, CEO Jean-Marc Pontroué has been at the forefront of an ecological transformation.
After a significant breakthrough in 2021 with the Submersible eLAB-ID, constructed from 98.6% recycled materials by weight, Panerai is again doing its part at this year’s Watches & Wonders by introducing the QuarantaQuattro eSteel timepieces.
Submersible QuarantaQuattro eSteel
The Panerai Submersible QuarantaQuattro eSteel recognizes the critical importance of sustainability goals while maintaining the brand’s established design codes and technical finesse – 72 grams of the Submersible QuarantaQuattro eSteel is made of recycled materials, comprising 52% of the total weight of the watch (137 grams).
What’s most impressive is that eSteel has the same properties as conventional steel, including identical chemical behavior, physical structure, and corrosion resistance, making the metal a natural companion for the iconic Submersible collection of diving watches. An engraving on the crown protection device and inscription on the dial indicate the presence of eSteel.
This new watch is presented in three different colored dials that match the bezel - deep blue (PAM01289), gray (PAM01288), and green (PAM01287). Never before has the brand used polished ceramic material, and the high gloss surface on the unidirectional bezel is also the first of its kind for Panerai.
The P.900 calibre is only 4.2mm thick and supports a date indication and three days of power reserve.
Two straps are included with each watch, both in the same color as their companion dial and bezel: the first strap is composed of fabric made from recycled PET, while the second strap is made from recycled rubber. Plus, every watch comes with a tool that allows for the interchangeability of straps and functions as a screwdriver for removing the buckles.
100% Recycled Packaging
Panerai’s focus on sustainability does not end with its timepieces. The new Submersible QuarantaQuattro eSteel watches will also come in 100% recycled packaging.
Following the same logic, the brand will no longer be providing printed instruction manuals in nine different languages.
Pricing & Availability
(Photography by Pierre Vogel)