Located at number 5 of the prestigious Rue du Faubourg Saint Honoré, with an area of 100 square metres, Panerai’s second Paris boutique displays the collections and the most sought after special editions of the Florentine company.

Patricia Urquiola, the renowned Spanish designer, has reinterpreted the aesthetic codes and techniques of the watchmaking company in a timeless design. In the Paris boutique, the reinterpretation of Panerai’s values takes the form of an elegant, uncluttered space composed of sought-after materials – marble, bronze and wood – which suggest the universe of the sea, the brand’s Florentine origins and the technicity of watchmaking. The undulating glass evokes the waves of the sea while the elongated windows and the chandelier, inspired by the underwater universe, take us back to the origins of Officine Panerai. Patricia Urquiola’s design perfectly conveys the philosophy of the company, with its ability to combine modernity and tradition, the past and the future, design and technical expertise.

The new boutique concept will also be adopted in four more cities: Florence, Hong Kong, Miami and New York.