Panerai Submersible Luna Rossa Carbotech™

Panerai’s journey with the America’s Cup, a symbol of nautical excellence and innovation, marks a significant chapter in its storied history. The relationship began in 2017, when Panerai stepped into the sailing sport elite and became an Official Partner of the prestigious sailing competition and the sponsor of the Oracle Team USA and Softbank Team Japan.

Becoming the Official Sponsor of Luna Rossa Prada Pirelli for the first time in 2019, it was during the 36th America’s Cup presented by Prada, held in the Hauraki Gulf of Auckland in 2021, that Panerai culminated its nautical ties with the sailing team. This partnershipemerged naturally for a brand like Panerai that makes performance and technological innovation its distinctive flags. Over these six years of cherished partnership, Panerai has relentlessly developed collections of technical watches, one for each year of preparation in the run-up to the ultimate challenge, either drawing inspiration from the technologies and materials used in the America’s Cup or from the insights and needs of the Luna Rossa Prada Pirelli team.

“Our association with the Luna Rossa Prada Pirelli Team resonates deeply with Panerai’s maritime heritage and our pursuit of boundary-pushing performance. This partnership is a natural extension of our brand’s core values,” says CEO of Panerai, Jean-Marc Pontroué. In the run-up to the 37th America’s Cup set in Barcelona, Panerai reaffirms its commitment as the Official Sponsor, joining forces with Luna Rossa Prada Pirelli team for the second consecutive edition.

“The synergy with Panerai takes us on a shared journey in pushing the limits of performance, where precision, innovation and a relentless pursuit of excellence are at the heart of our endeavours,” says Max Sirena, the team’s Skipper and Director.

This collaboration intersects with all the pillars of the Panerai identity, embodying Italian DNA, the Maison’s deep-rooted connection to the marine world, and its commitment to crafting instruments for modern heroes. At the Laboratorio di Idee at the Panerai Manufacture in Neuchâtel, these watches engineered and tested for the toughest conditions, epitomizing the brand’s dedication to durability, reliability, and functionality.