Sponsored
Video: Exploring Panerai’s Zurich Concept Store With Turicum Watch Group
The opening of Panerai’s new concept store in Zurich continues the progressive transformation of timepiece retail into environments we can no longer call a “regular” boutique. With two members of Turicum Watch Group, we had the privilege of a private, guided tour with Panerai CEO Jean-Marc Pontroué. Enjoy the immersive video, and welcome to a new phase of watch shopping!
By Marco Gabella
Chairman & Executive Publisher
The recently opened Panerai concept store at Bahnhofstrasse 32 in Zurich is what brand CEO Jean-Marc Pontroué loves to call “a new Italian embassy” in the city.
Along with Luigi @heviloupe and Moritz @wristmo23, members of the organizing committee of Turicum Watch Group @turicumwatchgroup, the Zurich-based watch enthusiasts’ club, Watchonista was invited to a private tour of this new experiential Panerai beyond-boutique.
With accessibly curated products, stunning thematic showcases, strap displays, a comfortably elegant lounge area, and more, discover what you will experience once you enter the new Zurich Panerai concept store in this exclusive video!
(Images © Panerai. Video by Johan Corminboeuf)
Post-Geneva Bonus! Panerai Drops the New 40mm Radiomir Quaranta Collection in Milan
By Mike Espindle
, Executive Editor
Not content with unveiling a half-dozen novelties at the recent Watches & Wonders show in Geneva, today, Panerai announced a bevy of new Radiomir...
A Light in the Darkness: Panerai Honors the Radiomir at Watches & Wonders 2023
By Rhonda Riche
, Editor-At-Large
The Italian watchmaker focuses on the future with the newest members of the Radiomir family, including a special model with a 40mm Goldtech case.
Panerai Continues Its Ecological Odyssey with New eSteel Models at Watches & Wonders 2022
By Ash Longet
, PR & Business Development
The catastrophic and devastating effects of global climate change and pollution are pervasive. Thus, sustainability is no longer a niche issue but an...